Services
Marketing Execution
Analyst Relations
RSI’s analyst relations program provides a focused effort
and diligence to succeed in getting your product or technology recognized
in the best light. Industry analysts can validate, challenge or
ignore a vendor’s strategies and claims when talking to clients
or journalists. Industry analysts are not the same as and cannot
be treated in the same way as journalists. Industry analysts earn
their reputations as independent global industry gurus by spending
time delving into your product and company, interviewing customers
and prospects, and talking with other industry specialists as they
formulate their opinion.
The analysts
are called upon by end-users, the media and hi-tech vendors to provide
insights into what will happen in the future. Their opinion, right
or wrong, can change your company’s competitive edge. RSI
has a dedicated Analyst Relations practice to ensure that our clients’
products and companies are presented and perceived in the best possible
light.
RSI’s
leverages its industry contacts, relationships with analysts, and
know-how to navigate the analyst arena to significantly increase
your success rate of:
- Inclusion
on the short-lists of potential suppliers that analysts compile
for their clients
- Creation
of a positive and extensive profile for your company in the research
reports used by potential technology buyers
- Receiving
an independent perspective on your company's strategy and positioning
in the marketplace
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