Services
Marketing Execution
Competitive Analysis
Competitive analysis is absolutely critical to all organizations
which market products or services. Regardless of whether competition
is direct, indirect, or a substitute product, RSI’s professionals
are experienced in analyzing the competition and thwarting competitive
threats.
RSI has encountered many situations where a competitive study is
placed on the client’s back burner while they attend to daily
fires. Our fresh approach and outside perspective enables us to
identify serious competitive issues our clients have overlooked.
A current competitive analysis highlights issues and root causes
for a missed revenue forecast. RSI quickly understands the issues
and then proposes solutions to those issues.
RSI delivers a competitive analysis chart detailing strengths, weaknesses,
opportunities and threats. RSI maps all areas of competition including:
- Product
and Service - features and benefits
- Pricing
- as directly comparable as possible
- Customer
Satisfaction
- Resources
Available
- Distribution
Channels
- Substitute
Products or Services
- New products
and Services
- Market Share
- International
Breadth
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