Realistic Solutions

Dennis Mitrano is a Managing Partner and President of Realistic Solutions, Inc, overseeing all practice areas with a particular focus on Business Development and Profitability Management.

Dennis is a business executive with over 25 years experience bringing technologies and companies to market. He has a broad background in communications, outsourced business services and consumer marketing. He is well known for his corporate and board leadership; his domestic and international management, marketing and sales successes include conceiving and executing mass consumer campaigns and Fortune 100 partnership development.

Dennis has held officer-level positions at Dliveo, Premiere Global Services, Intelispan, Enrev Corporation, and ICG Communications. He was a key member of the executive team at Sprint and National Data. He has also developed and executed the strategy to have a market entrant grow to a $1.2 billion run rate within 12 months. Dennis successfully gained the attention of senior management within the top wireless handset manufacturers and service providers for an early stage wireless firm. As a leader on the restructuring team at a mid–cap firm (~$500 million in revenue), he facilitated revenue growth after three years of declining revenue. He has navigated venture-funded and public companies to decision points for over fifteen years.

He holds an MBA from George Washington University, majoring in Finance and International business, and received a Bachelor of Science in Finance from Virginia Tech. He is currently on the advisory boards of two early stage firms and has been involved with ATP and TAG organizations for over 10 years.

For more information, please contact Dennis at 678-731-9800 or dsmitrano@realistic-solutions.com

Gayle Mitrano

Gayle Mitrano, Managing Partner, is the practice leader for RSI’s Marketing Execution services. Gayle’s applies senior-level marketing expertise to projects and brings in a virtual staff to assist as needed for each project. Gayle has managed marketing projects for a wide range of businesses -- from start-ups and fast growing technology companies, venture capital groups, and international corporations. Gayle’s areas of expertise include strategic planning, business and marketing planning, B2B positioning, messaging and branding, business launch planning, marketing communications, public relations, analyst relations and trade show support.

Throughout her career, Gayle has held senior positions within advertising and public relations firms, led marketing departments within large corporations and has been the lead for building marketing organizations for new technology ventures. She has held management positions in firms such as Sprint, Sales Force Technologies, CogniTech, and advertising agencies.

Although her current focus is primarily on technology companies, her expertise spans many industry groups. Gayle Mitrano has built a solid reputation for delivering smart strategy and execution to produce positive results.

She received her MBA and Bachelor of Science in Business Administration from Georgia State University.

Warren Darby

Warren Darby is a 30-year veteran of the utility business where he retired as Senior Vice President of SCANA Corporation’s retail gas operations. Warren is a Principal with RSI. He is our practice leader for our utility segment and co-leads Business Development.

He had P&L responsibility for SCANA’s 300,000 retail gas customers. Warren created and served as President of two SCANA subsidiaries: ServiceCare, an appliance warranty business with over 50,000 customers in four states and SCANA Security, a home security business with over 12,000 customers. He led SCANA’s entry into the retail gas market in Georgia where the company acquired over 400,000 customers in less than 12 months Its success received national recognition including a front-page article in The Wall Street Journal. Warren teamed with RSI in that effort.

Following his retirement from SCANA, he has been engaged with companies throughout the United States in the development of retail energy strategies.

Warren is a graduate of the University of South Carolina with Engineering and MBA degrees.

Kevin Hayes

Kevin M. Hayes has 25 plus years experience that includes senior leadership and general management roles. As a Principal with RSI, Kevin is the practice leader for service delivery and co-leads Business Development.

Kevin creates and successfully communicates an organization’s infrastructure vision as well as the directional steps for implementation. He is adept at delivering business value from technology initiatives. Results are created through a combination of alignment processes such as risk management, IT governance, solution pilots, product development strategy, metrics definition and identification of competitive advantages.

Kevin was responsible for several technology based company business restructurings, as well as call center restructurings and creation of a risk management methodology. Kevin has held officer and board assignments including being a founder, board member and CTO of eB2B Commerce [NASDAQ], a vertical market place company that provides supply chain solutions to multiple clients. eB2B specialized in vertical marketplaces for sporting goods, golf and chain drug stores. He also served as CIO of FIND/SVP where he was responsible for strategic re-alignment and transformation to an electronic delivery capability.

His overall responsibilities of strategic business definition include integration of business strategy with systems architecture and technology development. His experience extends from practical management of business start-ups to strategic and operational improvements for mid-cap and large enterprises. Kevin works extensively with clients to provide solutions for supply chain, privacy, corporate governance, and electronic commerce.

Kevin holds B.S. degrees in Technology and Information Management as well as Economics from Washington University in St. Louis. He co-chairs the Privacy working group for the Georgia Electronic Commerce Association. Kevin is past chair of the Atlanta Electronic Commerce Forum and current board member.

Anne Marsden

For over 25 years Anne has been successfully leading the marketing, sales and operations of high technology companies in the US, Europe and Latin America. Anne is a Principal with RSI and is the practice leader for our Strategy group.

Anne provides marketing and business development leadership for a number of high technology clients. Anne excels in launching new ventures, shaping new competitive offerings and developing long term success by creatively leveraging unique differentiators. Having boot-strapped a number of start-up ventures, Anne is particularly skilled in creating impactful programs with limited budgets. Combining consistent focus on ROI for every marketing dollar with creative guerilla marketing tactics is Anne’s specialty.

Anne is also a founder Marsden & Associates a marketing services firm and DataCentric, an IT outsourcing and Disaster Recovery services firm that provides enterprise-level IT services to small and mid-sized companies. As COO, she led the company’s growth to over 100 clients, many with multiple locations, and achieved profitability within the first 18 months of operations.

Anne has held Officer, VP and director level positions in both Fortune 100 and entrepreneurial start-ups. She understands the challenges and opportunities presented by firms with different funding sources, market share and other leading dynamics. Companies where Anne has held leadership roles include Sprint, British Telecom, Jacada and Actel.

Anne is a graduate of Georgia Tech with a B.S. degree in Industrial Management and is actively involved in community and charitable organizations in the Atlanta area. She is fluent in English and French with a strong working knowledge of Spanish.

Bill Rochfort has over 25 years experience that includes executive leadership roles building and growing top-end sales and technical support organizations in network services, SaaS applications, outsourced business services, and professional services. As a Principal with RSI, Bill is a leader within the Business Development practice area.

For the past two years, Bill has focused on Business Development in Healthcare IT, providing integrated network and hardware solutions for EHR readiness, and Remote Patient Monitoring evaluations for wireless health opportunities.

Bill’s experience level includes management positions at firms ranging from multinational corporations start-up firms. Examples of these include Cbeyond, Premiere Global Services, Intermedia Communications, Sprint Corporation, and San Diego Gas and Electric Company. Bill was an corporate officer with Intermedia Communications responsible for over 350 direct sales, channel managers and technical support personnel.

Bill has proven management experience with responsibilities encompassing monthly sales quota for multidiscipline sales environment exceeding $200 million in annual revenue. Bill has extensive experience in developing and managing National Account prospects through strategic account management processes and new technology product development.

Bill has an MA in Business Economics from the University of California at Santa Barbara.